Campaign Monitor and Web Standards support in HTML email
Campaign Monitor, our email newsletter manager of choice, will soon be launching a dedicated website to help fight the case for Web Standards support in HTML email.
Support for web standards in email clients is terrible and took a large step backwards with the release of Microsoft Outlook 2007.
Campaign Monitor have had enough. They are starting a movement to convince Web Designers and Developers to stop trying to persuade their clients to use text-based email and take the issue to the email client vendors to encourage them to improve their support for web standards.
They are currently putting together a baseline for standards support with the aid of the web community. The aim is to create a simple acid test that makes it easy to see if an email client supports this baseline, much like WaSP’s Acid2 test, that is used as a guide to test web standards in browsers.
This is exactly the kind of action we at Kyan like to see and Campaign Monitor will certainly be getting our full support.