Paul Sturgess

How Little Things Can Make A Big Difference

Recently I finished reading the book ‘The Tipping Point’, it was a fantastic read. I picked it after it was recommended by Jeremy Keith at this year’s d.Construct conference.

The book explores the reasons behind wide spread adoption of fashions and trends that happen once they’ve reached that mysterious ‘tipping point’.

Why do people adopt certain ideas and not others?

It is a must read for any budding entrepreneurs, launching a new product, service or even say, a new web application.

The author explains his ideas with a wide range of intriguing stories that make his concepts sound so logical and at the same time make it hugely entertaining.

Even though it was published back in 2002, the ideas are relevant today, particularly for anyone looking to harness the power of the community and social networking.

 

Tags: book, social, networking, dconstruct

See more posts

Add a comment

Note: comments are moderated before publication.

Most Popular

Kyan Jukebox Festive 50 2008

Gavin Shinfield

Alright pop pickers? Not ’arf! Well, it’s that time of year again, best of 2008 lists abound so I thought I’d put together some of the top tracks to be rocking the Kyan jukebox from this year’s releases and now that Saint John no longer graces our airwave…

Is imitation really the sincerest form of flattery?

Piers Palmer

A new site has appeared on the wonderful inter-tubes, brought to us by a web design firm in Minnesota – Rocket 55 – that looks remarkably similar to ours. As designers we all stand on the shoulders of giants, borrowing ideas and concepts, using the same typefaces, co…

Get on the 'social media' bandwagon

Matt Hamm

‘Social media’ is the new buzz term. Everybody’s doing it, and why? Because it can generate masses amount of traffic to your website, which can easily turn into revenue. It’s really what ‘web 2.0’ is all about.

We're hiring! Join our team, see all of our latest jobs.