Paul Sturgess

How Little Things Can Make A Big Difference

Recently I finished reading the book ‘The Tipping Point’, it was a fantastic read. I picked it after it was recommended by Jeremy Keith at this year’s d.Construct conference.

The book explores the reasons behind wide spread adoption of fashions and trends that happen once they’ve reached that mysterious ‘tipping point’.

Why do people adopt certain ideas and not others?

It is a must read for any budding entrepreneurs, launching a new product, service or even say, a new web application.

The author explains his ideas with a wide range of intriguing stories that make his concepts sound so logical and at the same time make it hugely entertaining.

Even though it was published back in 2002, the ideas are relevant today, particularly for anyone looking to harness the power of the community and social networking.


Tags: book, social, networking, dconstruct

See more posts

Add a comment

Note: comments are moderated before publication.

Most Popular

Get on the 'social media' bandwagon

Matt Hamm

‘Social media’ is the new buzz term. Everybody’s doing it, and why? Because it can generate masses amount of traffic to your website, which can easily turn into revenue. It’s really what ‘web 2.0’ is all about.


Steven Wake

I have the driest draw here at Kyan towers. You see, I am the proud owner of a Silica Gel collection. There is just something about them which compels me to not throw away the little fellas.

Garmin Edge 705 Data Recovery with DD & XML

Joel Richards

After recently taking part in a race across Scotland, using a Garmin GPS device (Edge 705) I had around 12 hours of GPS data which unfortunately seemed to get corrupted during the ride. The device was properly displaying the data on the unit, but Windows, OSX and Linux were all …