Paul Sturgess

How Little Things Can Make A Big Difference

Recently I finished reading the book ‘The Tipping Point’, it was a fantastic read. I picked it after it was recommended by Jeremy Keith at this year’s d.Construct conference.

The book explores the reasons behind wide spread adoption of fashions and trends that happen once they’ve reached that mysterious ‘tipping point’.

Why do people adopt certain ideas and not others?

It is a must read for any budding entrepreneurs, launching a new product, service or even say, a new web application.

The author explains his ideas with a wide range of intriguing stories that make his concepts sound so logical and at the same time make it hugely entertaining.

Even though it was published back in 2002, the ideas are relevant today, particularly for anyone looking to harness the power of the community and social networking.

 

Tags: book, social, networking, dconstruct

See more posts

Add a comment

Note: comments are moderated before publication.

Most Popular

Now residing at 171 High Street, Guildford

Peter Roome

NEW ADDRESS: Kyanmedia, Guildford, 171 High Street, Guildford, Surrey, GU1 3AJ Yes thats right, we have made the big move, a week earlier than the scheduled 24th July. The impromptu decision was made mid morning Friday (17th July, 2009) after discovering, Smithbrook was…

Number one in Google

Paul Sturgess

Good listings across multiple search engines can make or break a website, at Kyan we believe there are no real secrets to search engine optimisation (SEO). Transparency with our clients is key, we don’t keep our techniques behind lock and key as we believe SEO is not just the re…

Kyan Jukebox Festive 50 2008

Gavin Shinfield

Alright pop pickers? Not ’arf! Well, it’s that time of year again, best of 2008 lists abound so I thought I’d put together some of the top tracks to be rocking the Kyan jukebox from this year’s releases and now that Saint John no longer graces our airwave…

Google+