Paul Sturgess

How Little Things Can Make A Big Difference

Recently I finished reading the book ‘The Tipping Point’, it was a fantastic read. I picked it after it was recommended by Jeremy Keith at this year’s d.Construct conference.

The book explores the reasons behind wide spread adoption of fashions and trends that happen once they’ve reached that mysterious ‘tipping point’.

Why do people adopt certain ideas and not others?

It is a must read for any budding entrepreneurs, launching a new product, service or even say, a new web application.

The author explains his ideas with a wide range of intriguing stories that make his concepts sound so logical and at the same time make it hugely entertaining.

Even though it was published back in 2002, the ideas are relevant today, particularly for anyone looking to harness the power of the community and social networking.

 

Tags: book, social, networking, dconstruct

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