Paul Sturgess

How Little Things Can Make A Big Difference

Recently I finished reading the book ‘The Tipping Point’, it was a fantastic read. I picked it after it was recommended by Jeremy Keith at this year’s d.Construct conference.

The book explores the reasons behind wide spread adoption of fashions and trends that happen once they’ve reached that mysterious ‘tipping point’.

Why do people adopt certain ideas and not others?

It is a must read for any budding entrepreneurs, launching a new product, service or even say, a new web application.

The author explains his ideas with a wide range of intriguing stories that make his concepts sound so logical and at the same time make it hugely entertaining.

Even though it was published back in 2002, the ideas are relevant today, particularly for anyone looking to harness the power of the community and social networking.

 

Tags: book, social, networking, dconstruct

See more posts

Add a comment

Note: comments are moderated before publication.

Most Popular

Kyan.com design process

Lee Whitelock

It’s great when you get a project you can really sink your teeth into. We pride ourselves on the effort we put into all our projects, of course, but when it’s for your own agency you can really ‘go to town’ and try new things. Our current website was out…

Cooliris and the 3D wall.

Paul Sturgess

Cooliris (formerly known as PicLens) is described by it’s developers as a “lightening fast ‘3D wall’ that lets you browse thousands of images, videos and more with ease.” Cooliris is installed as a browser add-on for Firefox, Safari or Internet Expl…

Number one in Google

Paul Sturgess

Good listings across multiple search engines can make or break a website, at Kyan we believe there are no real secrets to search engine optimisation (SEO). Transparency with our clients is key, we don’t keep our techniques behind lock and key as we believe SEO is not just the re…

Kyan.com colophon

Robin Whittleton

Now that our new site is live, I can finally talk about development decisions we made. The site last had a makeover in mid-2008 so what we can do has moved on quite considerably, and we’ve tried to take advantage of that where possible.

We're hiring! Join our team, see all of our latest jobs.
Google+