Paul Sturgess

No spam please

Why is it the owners of mailing lists just wont let you leave? Even when you have no interest whatsoever in what they are sending you.

I’m sure I’m not the only person who hits that spam button when I can’t find the unsubscribe link on email from a mailing list I didn’t sign up for.

This must cause so many more problems for mailing list owners. Getting their emails past the various spam detectors must be tricky enough without your own subscribers working against you.

Yet many mailing list owners and email designers continue to make it as hard as possible to unsubscribe. Increasing their chance of ending up on a black list with every email they send.

Personally I like the idea that the mailing list you manage is full of people who are genuinly interested in hearing what you have to say. Why annoy everyone else, probably damaging your reputation in the process. I mean who likes to receive unsolicited email?

It’s a bit like website owners that insist on opt-out check boxes on sign up forms instead of opt-in.

It’s an immediate turn off for users if part of their first interaction with your site (which the sign up process typically tends to be) is to have to say ‘no spam please’.

Tags: web_application

See more posts

Comments: 1

Gav
commented on

True. Quality not quantity counts. List owners get blinded by subscriber numbers but how many actually read their output?

Add a comment

Note: comments are moderated before publication.

Most Popular

Get on the 'social media' bandwagon

Matt Hamm

‘Social media’ is the new buzz term. Everybody’s doing it, and why? Because it can generate masses amount of traffic to your website, which can easily turn into revenue. It’s really what ‘web 2.0’ is all about.

Web Meet Guildford is back

Paul Sturgess

After the resounding success of the first Web Meet Guildford (WMG) we’re excited to announce that we’ll be hosting another meetup later this month. So if you make websites and you live or work in the Guildford area, please do join us in the 3 Pigeon’s pub on Guildford High Stree…

Website easter egg

Piers Palmer

We decided to have a little fun now that summer is over, combining some design yumminess and behavioural goodness. See if you are up to the challenge! Can you find the indomitable and mighty web geek PROFESSOR WAKE on our website. He’s hiding there somewhere… A littl…

Now residing at 171 High Street, Guildford

Peter Roome

NEW ADDRESS: Kyanmedia, Guildford, 171 High Street, Guildford, Surrey, GU1 3AJ Yes thats right, we have made the big move, a week earlier than the scheduled 24th July. The impromptu decision was made mid morning Friday (17th July, 2009) after discovering, Smithbrook was…

Google+