Paul Sturgess

No spam please

Why is it the owners of mailing lists just wont let you leave? Even when you have no interest whatsoever in what they are sending you.

I’m sure I’m not the only person who hits that spam button when I can’t find the unsubscribe link on email from a mailing list I didn’t sign up for.

This must cause so many more problems for mailing list owners. Getting their emails past the various spam detectors must be tricky enough without your own subscribers working against you.

Yet many mailing list owners and email designers continue to make it as hard as possible to unsubscribe. Increasing their chance of ending up on a black list with every email they send.

Personally I like the idea that the mailing list you manage is full of people who are genuinly interested in hearing what you have to say. Why annoy everyone else, probably damaging your reputation in the process. I mean who likes to receive unsolicited email?

It’s a bit like website owners that insist on opt-out check boxes on sign up forms instead of opt-in.

It’s an immediate turn off for users if part of their first interaction with your site (which the sign up process typically tends to be) is to have to say ‘no spam please’.

Tags: web_application

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Comments: 1

Gav
commented on

True. Quality not quantity counts. List owners get blinded by subscriber numbers but how many actually read their output?

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