Paul Sturgess

No spam please

Why is it the owners of mailing lists just wont let you leave? Even when you have no interest whatsoever in what they are sending you.

I’m sure I’m not the only person who hits that spam button when I can’t find the unsubscribe link on email from a mailing list I didn’t sign up for.

This must cause so many more problems for mailing list owners. Getting their emails past the various spam detectors must be tricky enough without your own subscribers working against you.

Yet many mailing list owners and email designers continue to make it as hard as possible to unsubscribe. Increasing their chance of ending up on a black list with every email they send.

Personally I like the idea that the mailing list you manage is full of people who are genuinly interested in hearing what you have to say. Why annoy everyone else, probably damaging your reputation in the process. I mean who likes to receive unsolicited email?

It’s a bit like website owners that insist on opt-out check boxes on sign up forms instead of opt-in.

It’s an immediate turn off for users if part of their first interaction with your site (which the sign up process typically tends to be) is to have to say ‘no spam please’.

Tags: web_application

See more posts

Comments: 1

Gav
commented on

True. Quality not quantity counts. List owners get blinded by subscriber numbers but how many actually read their output?

Add a comment

Note: comments are moderated before publication.

Most Popular

Cooliris and the 3D wall.

Paul Sturgess

Cooliris (formerly known as PicLens) is described by it’s developers as a “lightening fast ‘3D wall’ that lets you browse thousands of images, videos and more with ease.” Cooliris is installed as a browser add-on for Firefox, Safari or Internet Expl…

Now residing at 171 High Street, Guildford

Peter Roome

NEW ADDRESS: Kyanmedia, Guildford, 171 High Street, Guildford, Surrey, GU1 3AJ Yes thats right, we have made the big move, a week earlier than the scheduled 24th July. The impromptu decision was made mid morning Friday (17th July, 2009) after discovering, Smithbrook was…

Garmin Edge 705 Data Recovery with DD & XML

Joel Richards

After recently taking part in a race across Scotland, using a Garmin GPS device (Edge 705) I had around 12 hours of GPS data which unfortunately seemed to get corrupted during the ride. The device was properly displaying the data on the unit, but Windows, OSX and Linux were all …

"DO NOT EAT" THROW AWAY

Steven Wake

I have the driest draw here at Kyan towers. You see, I am the proud owner of a Silica Gel collection. There is just something about them which compels me to not throw away the little fellas.

Google+