Piers Palmer

Why it's all in the bounce

Google Analytics rocks! I could spend hours/days/weeks sniffing about the statistical minutiae that Google Analytics serves up. Three users from X visited my site last week and each spent Y minutes on landingpage Z having been referred there by using the search term Z – amazing but probably not that useful.

If there is one metric you should look at, check out the bounce rate, the ‘I came, I puked, I left’ metric as so lucidly explained by Avinash Kaushik – check out the video presentation.

 

Tags: analytics, stats, web

Comments: 1

Dynamics
commented on

Google Analytics is the best for a moment. But did you know that google use Bounce Rate parameter for ranking of your site?

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