Paul Sturgess

Optimising for local business searches on Google

Location based searching is a hot topic at the moment with ‘location-aware’ browsing now implemented in Firefox and safari on the iPhone.

Whilst our old residence was beautifully hidden amongst the Surrey hills surrounding Cranleigh, it certainly wasn’t the most obvious place for potential clients to go looking for a cutting edge web agency. Even if it did proudly claim to be “England’s largest village”.

Now that Kyan has relocated to the busy town centre of Guildford we are up against a lot stiffer competition, with numerous other agencies now immediately surrounding us all competing to be top of the listing for terms like “Web design Guildford” and “Web development Guildford”.

Obviously we’re new in town so there’s a lot of work to be done, but a great place to start for any business that wants to show up in location based results is the free Google Local Business Centre (LBC).

Entry into Google’s LBC means that your business listing will show up in search results on google maps.

With the increasing popularity of location-aware mobile devices and desktop browsers utlising Google’s Location Services, optimising for local searches is more important than ever.

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Tags: google, seo, search, geolocation, iphone