Insurtech product development
Insurance is one of the UK’s most productive sectors, contributing over £40 billion a year to the economy. Britain is the world’s leading exporter of insurance products, selling in excess of £13 billion more to the rest of the world than we buy back from them.
The user experience
Selling commercial insurance online often involves detailed portals, complex product selection and lengthy forms, all spread across many steps. To ensure the optimum customer experience, the users’ requirements must be considered at the project outset and continuously validated.
The needs of insurance customers vary considerably as it’s such a widely used product by so many types of people, so one size really doesn’t fit all. That’s where research and user personas come in to play—something we invest a lot of time in at Kyan—again, from the very beginning of a project and throughout the development process.
Kyan x Ninety
Collaborating with best-in-class partners is a fundamental part of how we work. When it comes to our insurance projects, we work alongside the strategic consultants at Ninety. Dan and his team have many years of experience working with major enterprises in the insurance sector and bring insight and process in the practice of innovation.