Concept Vehicle Leasing
Simplifying car and van leasing
Branding, Design, Development
We worked with Concept Vehicle Leasing to build a site that focuses on the needs of their customers first and foremost. Helping users to find the right vehicle, for business customers and private individuals alike — whatever their requirements might be.
Shaping the Journey
Users are able to choose the type of customer they are which refines the initial set of vehicle data displayed along with the relevant price calculations, tailoring the experience to the user from the outset. Selecting a business lease option also opens-up additional content about managing small fleets, along with the ability to generate an instant quotation for a short term lease.
Users who know exactly what make and model they're looking for can quickly select a vehicle and then customise their vehicle by adding options and changing hire term and mileage. Users can add or subtract criteria to the search to refine or widen the results they are seeing, suiting both those who know the specifics of what they want and those who are just browsing.
The vehicle data across the site is driven by pricing spreadsheets and CAP APIs. The team at Concept Vehicle Leasing has the freedom and flexibility to upload vehicles and their associated prices held in their own internal spreadsheets via a content management system. This means that vehicles can be added, updated and removed from the site quickly.
Our new site has been designed and built from a completely blank canvas — to modernise and to offer our customers and prospects something completely different.Paul BullochManaging Director At Concept Vehicle Leasing
Concept Vehicle Leasing now have a website which provides its customers with all the information they need at their finger tips resulting in higher conversion levels from enquiry to sale. The company is also benefiting from a more cohesive brand message across both its digital and offline marketing.