Appealing to the luxury buyer
Branding, Design, Development
As a provider of world class furniture, the Kesterport team wanted their website and branding to reflect the quality and style of their product range. The company felt their site had fallen behind the curve in terms of its design, particularly when viewed on mobile. With the brand appealing exclusively to the luxury market it was important that the online realisation was second to none.
Building a luxury brand
Luxury is about added value, uncompromised aesthetics and a visual brand that communicates effortless quality and style. Before building the new site, we spent time developing the existing Kesterport brand in terms of the overall identity. This included typography, the icons and symbols used, and the colour palette. The effect of bringing these elements together as a unified whole created a truly luxurious look-and-feel.
Refining the experience
Saving time for users was a key driver in our discovery sessions and this is reflected in the eventual design. With the site sectioned into blocks that each have a key point and call to action, it's quick and easy for a user to find what they're looking for. This is also reflected in the site navigation, offering users searching for commercial or residential properties specific options based on what they’re looking for.
Optimizing for mobile
Almost 40% of Kesterport’s traffic comes from either mobiles or tablets and the team wanted the new site to offer an improved mobile experience compared to their previous design. Navigating the Kesterport site is now quick and intuitive whatever device you’re using.
The Kyan team went above and beyond. We've loved working with Kyan and we’re already talking about future enhancements.Stuart AndersonContracts Director at Kesterport
A common way for people to plan new projects, rooms or collections to stock is using Pinterest to create mood or style boards. To help make this easier directly from the Kesterport site, we've integrated Pinterest functionality across all products.
We’ve built a site that reflects Kesterport’s uncompromising luxury brand. The new user-centred design and navigation flow allows users with differing goals to find what they’re looking for quickly and regardless of the device they’re using. By focussing on providing better experience for customers Kesterport now has an industry-leading website to showcase its product range.