Point To Point
Promoting the sport of horseracing over fences
The Point-to-Point Racing Company provides publishing, administrative and editorial services to Point-to-Point, a form of amateur horse racing over fences held at a number of racecourses throughout the UK.
From the horses mouth
"The characteristics of horse racing provided many opportunities to influence and give flavour to lots of otherwise data heavy pages. We enjoyed experimenting with the instantly recognisable jockey silks for example."
Taking the reins
All of the functionality we built into the website came with it’s own bespoke rails backend. This allowed Point-to-Point to have complete control over everything from rogue instagram photos to the structure of their subscription model.
Point to Point now have a website that caters for its diverse audience, and offers different functionality and potential levels of engagement for users with differing motivations for visiting the site.