Launching a new brand with a new way of storytelling

Client

Andel

What we did

AI video generation
Creative direction
AI-assisted production

Andel is a new generation of pharmacy. A marketplace that gives employers and employees direct access to medications, without the middlemen. It's a great model but tough to articulate. So Kyan made a run of short films that entertain as they educate, giving Andel a new way to tell their brand story on screen.

Making a new idea impossible to ignore

Blending creative direction with AI-assisted production, we crafted a series of films, each one landing a different part of the Andel story.

AI has collapsed the cost and time of producing video, but craft and direction are still core to getting a result that drives attention.

Kyan worked with Andel to pair creative direction with AI production so the brand shows up with the quality and personality it deserves.

Creative direction and technical craft together, using AI to move faster without losing the taste, story and quality that make video work.

The craft behind AI video direction

Generating a clip is easy. Directing a film that feels intentional, consistent and on-brand is the hard part and that's where the Kyan team helped Andel really stand out.

Story first. We started with the idea and the story. Concept, script, look and feel, so every frame serves the Andel story.

On-brand and consistent. We used modern techniques to keep the output true to Andel's visual identity, tone and guidelines, so everything landed consistently on-brand.

A familiar face. To make the videos stand out we cast their own CEO. His AI likeness plays the part, straight-faced, right at the centre of the story.

Iterate at speed. We tested creative directions with the client fast, refined what works and produced variants for every channel and format.

Direction end to end. We shaped concept, narrative and visual language so the AI video tools serve the idea, not the other way around.

Human hands on the edit. We generated, assembled and edited footage with AI tools, keeping a human hand on craft, pacing and quality throughout.

Consistency & continuity

To tell a connected story we had to design the space the story lived in. Kyan storyboarded each set, mapping how the camera moved so every scene held together, from layout and lighting down to the smallest prop.

We define the tone, pacing and mood, and hold it across every shot, so the finished piece feels crafted rather than casually generated and stitched together.

Characters, scenes and voices that stay locked. We colour-grade and manage continuity across the edit so the finished film feels coherent and considered, not a stitched together monster.

For Andel we built worlds that held from start to finish. The same rooms, the same props, familiar cast, film after film. So every new video feels like part of one grander story rather than a one-off.