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Bringing AI magic to a global FMCG event

What we did

AI Experience
Data Classification

Client

Haleon

A conference auditorium filled with attendees facing a large lime green 'Game On' presentation slide showing three interactive questions and a QR code.

Turning a corporate event into a live, two-way AI experience

Haleon's MarkFest brought together marketers from the Panadol and Voltaren brands to collaborate on sales planning. The brief was simple: make it feel less like a conference and more like a conversation.

A lime green 'Game On' branded card with white hand-drawn arrows, photographed against a grey background.
A hand holding a smartphone displaying the Game On input screen, with a question about accelerating pain portfolio growth and a green submit button.
A large lime green Game On card with white hand-drawn directional arrows, held at an angle against a neutral grey background.

The Big Idea

Corporate events have a tendency to become one-directional. Haleon wanted MarkFest to feel genuinely collaborative, a moment where marketers from the Panadol and Voltaren brands could contribute in real time, not just sit and listen.

Kyan designed and built an interactive AI experience that put the audience at the centre. Participants submitted live input and feedback directly from their phones. That input was classified and sanitised by AI, then surfaced instantly on the main screen, woven into a live 'playbook' that evolved as the session progressed.

A large auditorium screen displaying a dark-themed Game On playbook with interconnected strategic points and arrows, with the full conference audience visible in the foreground.
Four smartphones arranged on a dark background showing the Game On app — the home screen on the left and three interactive question screens with green submit buttons to the right.

How It Worked

With just an hour to turn session outputs around, speed was everything. Participants submitted input via mobile, which was classified and sanitised by AI and presented live on screen. The AI then generated printed materials from those outputs in moments, turning hours of post-event synthesis into something that landed before people left the room.

The result was a session that felt genuinely two-way. The audience weren't passive recipients, they were contributors and they could see their thinking reflected back in real time.

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