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A driver‘s loyalty app for improving service station experiences

What we did

App Development
Mobile App
Digital Branding

Client

Pitstop

Your all-in-one driver loyalty platform

We created a loyalty app that not only provides enriched user insights but also fosters a vibrant driver community. We integrated journey planning with a rewards scheme, and built an additional revenue stream for our client through strategic partnerships.

Driver holding a smartphone while sitting behind the wheel, viewing the Pitstop app's home screen showing recent journeys and service station options.
Square yellow Pitstop app icon with a bold, dark green letter P in the centre.
List of brand offers inside the Pitstop app, featuring store logos and reward point values on dark cards.
Abstract graphic using sharp black diagonal shapes over a yellow background.”

The Big Idea

Combine journey planning with gamified rewards. The app features detailed Motorway Service Area information, a points-based reward system, affiliate offers, and a monthly raffle, all designed to engage and retain users.

Hand holding a smartphone showing the Pitstop app home screen with exclusive offers and a search prompt asking ‘Where are you heading?'.
Smartphone map view within the Pitstop app displaying a route from Sheffield to Nottingham, highlighting Mansfield services with brand icons and reviews.
Pitstop app interface showing the most popular visiting time and category filters for finding favourite brands.
Four smartphone screens side-by-side displaying different sections of the Pitstop app, including perks, dashboard, offers and service station details.
Set of yellow line-style icons on a dark green background, representing discounts, fuel, pet areas, delivery, home, green spaces, badges, buildings and signal levels.
Roadside view of a Welcome Break service area with brand signs including Burger King, KFC and Starbucks, a large traffic billboard, and a white car driving past.

The Results

The new loyalty app delivered immediate value for drivers enabling access to personalised rewards and real-time journey tools . The business now has a future-proof loyalty platform that can evolve quickly, attract new revenue streams and keep drivers coming back.

Large yellow-and-black Pitstop advertisement displayed above an escalator in an underground station.
Poster in a transit station featuring the Pitstop logo over a bold yellow background with black angular graphic shapes.
Social media-style graphic with large black text on a yellow background reading ‘Turning Miles Into Smiles.'
Three smartphones showing Pitstop app screens: a route map to Mansfield, a welcome screen over a motorway interchange, and a brand-selection screen with icons for major retailers.
Close-up of the Pitstop app showing details for the Northampton service area, including a rating, description and button to check in to the location.
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