A driver's loyalty mobile app for improving service station experiences

Client

Pitstop

What we did

App Development
Mobile App
Digital Branding

Your all-in-one driver loyalty platform

We created a loyalty app that not only provides enriched user insights but also fosters a vibrant driver community. We integrated journey planning with a rewards scheme, and built an additional revenue stream for our client through strategic partnerships.

Driver holding a smartphone while sitting behind the wheel, viewing the Pitstop app's home screen showing recent journeys and service station options.

Square yellow Pitstop app icon with a bold, dark green letter P in the centre.

Abstract graphic using sharp black diagonal shapes over a yellow background.”

Journey planning meets gamified rewards

Kyan combined journey planning with gamified rewards. The app features detailed Motorway Service Area information, a points-based reward system, affiliate offers and a monthly raffle, all designed to engage and retain users.

Hand holding a smartphone showing the Pitstop app home screen with exclusive offers and a search prompt asking ‘Where are you heading?'.

Pitstop app interface showing the most popular visiting time and category filters for finding favourite brands.

Four smartphone screens side-by-side displaying different sections of the Pitstop app, including perks, dashboard, offers and service station details.

Set of yellow line-style icons on a dark green background, representing discounts, fuel, pet areas, delivery, home, green spaces, badges, buildings and signal levels.

A loyalty platform drivers keep coming back to

The new loyalty app delivered immediate value for drivers, giving them personalised rewards and real-time journey tools. The business now has a future-proof loyalty platform that can evolve quickly, attract new revenue streams and keep drivers coming back.