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Transforming football coach careers with a mobile app

What we did

App Development
Mobile App
Design Systems

Client

Premier League

Football coach pointing and giving instructions to players on the pitch

The Premier League wanted a game-changing platform to help football coaches manage their careers on the fly

We needed to capture the Premier League's energy and create a super simple, on-the-go digital tool for coaches right on the touchline.

A football coach in a black jacket gestures while speaking to a group of young players during an indoor training session.
A person holds a smartphone displaying an event page titled “Introduction to the U.S. Soccer Landscape,” featuring an image of four coaches sitting together and talking.

The Big Idea

We developed a fresh, bold brand and a mobile app packed with features: career management, training tools, player relationship management, industry news, and resources for fitness and mental health.

A football coach in training gear balances one foot on a football while holding two more balls under his arm on an indoor pitch.
A digital advertising board in an underground station showing a smiling football coach with the headline “Unity Passion Legacy” and branding for Pro Coach and the Premier League.
A football coach outdoors looking down and smiling while using a smartphone, wearing a black sports jacket.
A close-up of a smartphone home screen showing the Pro Coach app icon—a stylised pink logo on a black background.
A collage of smartphone screens displaying different sections of a football coaching app, including events, personalised recommendations, and training resources.

The Result

We nailed a standout brand identity and crafted a user experience that hit all the right notes for football coaches. The native mobile app is now a must-have tool in the football coaching world.

Kind Words

Kyan have been a fantastic development partner for this ground-breaking app

Premier League

Nigel

Lead Product Manager, Premier League

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