A fully promptable website, with no CMS in sight
Client
Treasury
Treasury is Europe's euro-denominated Bitcoin treasury company. A new name holding serious assets, with institutional scrutiny on it from day one. Our job was to build it a brand and a website that earned trust with that audience.
Serious money needs a serious front door
We used AI tooling across the build itself. We set the design system first, then let AI do the repetitive work inside those rules: components, page layouts, content models, the dashboards and the planner.
Imagery is generated to a defined look rather than sourced and cropped. SEO and GEO are handled at build time, so every page ships with the right structure, metadata and schema instead of being retro-fitted later.
The guardrails are key. Speed only counts if what comes out is on brand, secure and maintainable. Ours is all three. Weeks, not quarters. And the site still moves at that pace today.
A fully promptable website
No CMS, no ticket queue, no waiting on the agency. Treasury publish by asking.
We made the site fully promptable. The content files are ordinary data with the rules written in beside them: which paragraphs are legally reviewed, which figures are published, which portrait belongs to which person. So Treasury don't edit code. They ask Claude.
Add this press release. Update the holdings figure. Swap that photo. Claude makes the change and the site redeploys itself.
The website lives in carefully configured markdown content files, sitting right next to the code. A fully defined design system and a set of technical guardrails keep the aesthetic and the code perfectly in line, whoever is asking and whatever they ask for.
That means updates in minutes with no agency fees, and stories going out across a broad team with no technology bottleneck.
It's the new way to run a website.
Kind Words
Placeholder testimonial — replace with the client’s real quote before publishing.
Laura Peijs
Head of Communications, Treasury
