Loyalty platform back end development for one of Britain's most loved FMCG brands
Client
Yeo Valley
Yeo Valley set out to revamp their marketing site and loyalty platform, moving away from a legacy WordPress site to a slick headless CMS and new robust loyalty platform
A complex site holding a loyalty brand back
Yeo Valley's website was complex, confusing and not user-friendly. They needed to shift their high-value Yeokens loyalty platform to a more stable system and bring their various experiential offerings under one cohesive brand umbrella. On top of that, they were rolling out a new brand identity with fresh logos and packaging. The task was to streamline everything, making it intuitive and engaging for users while keeping the essence of the brand.
A headless rebuild Yeo Valley could run themselves
Kyan went all in on a full marketing site overhaul, using a component-based design and page builder tools that put power back in Yeo Valley's hands. We created simple, direct user journeys and integrated a fresh brand design. We also set out to supercharge the Yeokens loyalty journey and roll out a loyalty app to keep users hooked and engaged.
Technology to lead the loyalty game
Yeo Valley is now a top player in the FMCG loyalty rewards game. Our new platform brings together their marketing site and loyalty experience under one unified, brand-consistent system. It's already delivering 2 million page views a month, over 4 million points awarded and more than 230,000 rewards claimed.
By the numbers
page views per month
2m
points awarded
4m+
rewards claimed
230k+
Kind Words
We are really proud of what we have achieved. We are so happy with the feedback received from customers. Big hugs from Bristol.
Beth
Brand Manager, Yeo Valley
