AI Search Visibility

A lot of brands are invisible when customers search with AI because the technical groundwork that makes them legible to ChatGPT, Claude, Gemini and Perplexity hasn’t been done. We help you see how AI tools talk about you today, fix what’s holding you back, and build the technical foundations that get you cited tomorrow.

AI assistant interface representing AI-driven search and discovery

Why AI visibility

See it. Fix it. Get cited.

AI search isn’t replacing Google. It’s growing alongside it. Customers are starting more of their journeys in ChatGPT and Claude, and the brands that show up in those answers are the ones that made themselves technically legible to the models. Good SEO is good GEO. The fundamentals haven’t changed. What’s new is the surface area, the measurement gap and the technical groundwork that makes your content easy for AI to parse, trust and cite.

Visibility audit

We run live queries across ChatGPT, Claude, Gemini and Perplexity to see what they actually say about you. How often you’re mentioned. Which sources they pull from. What they get wrong. Where the gaps sit against your competitors.

Technical SEO and GEO

Crawlability, site structure, schema, Core Web Vitals, render-blocking scripts, JS-only content. The technical health that determines whether AI crawlers can read you in the first place.

Structured data and schema

Schema.org, Open Graph, semantic HTML and the metadata AI platforms use to understand what your content is actually about. We audit what’s there, fix what’s broken and add what’s missing.

llms.txt and AI-ready content structure

llms.txt is the robots.txt for AI. We design yours and make sure your key content is structured so language models can extract and cite it accurately.

Entity clarity

AI systems need to understand who you are. Consistent brand information, structured data and a clear entity identity across the web so the models stop confusing you with someone else.

Measurement and monitoring

Traditional SEO tools tell you where you rank on Google. They don’t tell you whether AI mentions you, cites you or recommends you. AI search has been a black box. We open it up with ongoing visibility tracking across the surfaces that matter.

Who we help

We work in two ways.

Direct with brands who want the technical foundations done properly, without a separate SEO retainer bolted on.

In partnership with communications and content agencies who are already doing the content and reputation work. We handle the technical layer underneath.

The split tends to look like this. Your comms agency owns content optimisation, structuring answers for extraction, and reputation building on Reddit, YouTube and specialist blogs, the authority signals AI uses to judge credibility. We own the technical infrastructure. Schema markup, authoritative source mapping, entity consistency, llms.txt, zero-click and AI overview targeting, measurement.

If you don't have a content or PR partner, we can bring one in. We've worked with good ones and we'd rather recommend the right team than pretend we do everything.

The numbers

AI-assisted discovery is shifting from novelty to default. What you ship today decides how you show up tomorrow.

of Google queries now surface AI Overviews

30%+

of searches end without a click, up from 56% a year earlier

69%

of US desktop users now visit an AI tool at least monthly

38%

likelier to reach advanced AI maturity when technical foundations are in place

3x

Source: Similarweb, SparkToro / Datos, AWS / 451 Research

Talk GEO and AI visibility with the team

01

See where you stand

We benchmark your current visibility across traditional search and the major AI surfaces. Live queries, competitor gaps, an honest picture of what’s working and what isn’t.

AI visibility benchmarking and discovery

02

Fix the technical foundations

Crawlability, schema, structured data, llms.txt, entity consistency. The groundwork that makes your site legible to AI.

Technical SEO and GEO foundations

03

Structure your content for citation

We shape how your key content is expressed so models can extract and cite it accurately. Where deeper content or digital PR is needed, we’ll flag it and bring in the right partner.

Structuring content for AI citation

04

Measure what’s actually happening

Ongoing visibility tracking across ChatGPT, Claude, Gemini and Perplexity. You stop guessing whether AI is mentioning you and start seeing it.

Measuring AI visibility over time

Why Kyan

We’ve been building digital products for 23 years. That’s a long time to get good at the technical layer the rest of this work sits on, and it’s what separates us from a pure SEO agency.

Your AI visibility isn’t a marketing project that sits in a silo. It connects directly to the product, data and AI work that makes the rest of your business better. We understand how sites are built because we build them. We understand how data needs to be structured because we structure it. And we’re honest about where the work ends. Where you need content or digital PR, we’ll say so, and we’ll bring in partners we trust to deliver it.