What we learned during our second year of impact reporting

We’re proud to announce the publication of our 2022 Impact Report – our second report and our first since becoming B Corp Certified.

An impact report covers three key Kyan areas: Environment, People and Giving Back.

To produce the report, we undertake a great deal of analysis and measurement throughout our business. As we produce additional annual reports, we are able to make year-on-year comparisons to measure our overall progress and our trajectory towards a net zero or carbon-negative business. 

This year, our reported carbon footprint has increased significantly, but we think that’s a good thing, and here’s why:

  • We are becoming increasingly more accurate in our reporting – so simply put, we are reporting on more factors in 2022 than we were in 2021

  • We have started to report the impact of ‘business services', and this forms the biggest part of our carbon expenditure, accounting for 30% of our footprint

  • We now have a truer reflection of the actual carbon cost of running our business, which allows us to set a new and more accurate baseline year 

  • Being able to set proper carbon reduction targets allows us to realistically and reliably set out our net zero pathway

  • Our hybrid work split has changed as a natural evolution of life at Kyan, meaning that more employees are choosing to commute to and work from Kyan HQ

We spotted the omission of business services by checking our manual calculations against a different carbon reporting service to the one that we used in 2021/22. This service looked purely at our monetary spending and used it to automatically estimate our carbon footprint. By comparing the results from the two different methods, we were able to arrive at a much more accurate picture of our overall emissions.

Many businesses that are starting to produce impact reports are embarking on this learning process. Coming out of COVID-19 whilst simultaneously understanding the methodologies of reporting presents a challenge in that it’s difficult to find an initial baseline. What’s important is that businesses declare errors and omissions in their calculations.

Kyan is no exception. Moving from fully remote to hybrid, whilst learning more about our business services, has had a noticeable effect on our impact score, but one that puts us in a more accurate and authentic position overall.

To read our 2022 Impact Report, visit our dedicated B Corp page or download the PDF.


Previously from Gav:

What does a Chief Sustainability Officer do?
Going green — becoming a carbon positive agency