User testing is a fundamental part of product and platform development. At Kyan, we involve users at key stages throughout the development of a product.
Assumptions are the mother of all failures. It’s true!
Getting to know your users’ characteristics, motivations, goals, and frustrations as well as discovering what they need.
Evaluating text-based site or app structures to understand how easy or hard it is to find information without visual design.
Understanding how users would sort particular items such as pages, categories, images or pieces of content into related groups.
Observing how users interact with possible solutions using clickable visual prototypes that represent the end solution.
The opportunity to test products with users before launching to get critical feedback and squash any pesky bugs.
“Behind every solution there is a problem. Behind every problem there is a person. Know who you are solving the problem for and never forget them.”