Building a Startup Financial Advice Platform
SaidSo identified an opportunity to build a simple financial advice platform that was accessible to everyone, and not just financial experts.
There's a challenge from a branding perspective to straddle the line between conveying 'trust' as a financial advice service provider, whilst also transmitting the image of a challenger brand taking a fresh approach.
The imagery used across the site conveys a recurring theme of 'ease of use'. This playful approach employed across the images is softened through a more traditional palette and typography.
"Our innovation process would not have existed for the development of SaidSo.co.uk without the dynamic web development team at Kyan. Thank you for your patience and professionalism."
In line with Kyan's area of expertise, the SaidSo.co.uk site was developed using Ruby on Rails, meaning prototypes could be developed and tested quickly. This was crucial to the brand's 'go-to-market' strategy in terms of quickly bringing its offering to market.