![Baking Mad By Kyan](https://s3-eu-west-1.amazonaws.com/kyan-2015/shared/work/baking-mad/hero@1440.jpg)
Baking Mad
A tastier experience
Baking Mad is a hub for a smorgasbord of baking brands, with over 1,600 recipes and a devoted team who constantly whip up more. In the pandemic, baking was more popular than ever.
![Allinsons naan bread](https://s3-eu-west-1.amazonaws.com/kyan-2015/shared/work/baking-mad/BM-Allinsons-Naan-Bread@1096.jpg)
The problem
The site just wasn't delivering. Search was ineffective, it wasn't optimised for mobile, and the CMS was painful to use. The branding and positioning needed a rethink too.
![Baking Mad site screenshots](https://s3-eu-west-1.amazonaws.com/kyan-2015/shared/work/baking-mad/BM-Diagonals@1440.jpg)
The solution
First of all, we went for a headless CMS with Kentico Kontent. This made uploading and distributing content effortless, across any channel or device. It's now a lightning-fast experience.
We also workshopped a new strategy, to 'inspire the baker in everyone'. So the visual design got heaped spoonfuls of modernity and likeability, with fresh new type and colours.
Strategy
Design
- Brand & visual identity
- UX design
- UI design
- Prototyping
Engineering
- Website and Mobile development
- CMS development
![Baking Mad hero carousel](https://s3-eu-west-1.amazonaws.com/kyan-2015/shared/work/baking-mad/BM-Carousel@1099.jpg)
![Baking Mad image gallery](https://s3-eu-west-1.amazonaws.com/kyan-2015/shared/work/baking-mad/BM-Gallery@1099.jpg)
![Baking Mad search results](https://s3-eu-west-1.amazonaws.com/kyan-2015/shared/work/baking-mad/BM-Search@1099.jpg)
![Mother and daughter putting a cake in the oven](https://s3-eu-west-1.amazonaws.com/kyan-2015/shared/work/baking-mad/BM-Oven@1440.jpg)
Our favourite moment
Using the power of Kontent to create Alexa-friendly recipes for bakers with messy hands.
“Working in a truly agile way has been a real eye-opener. It feels like we're going into a new year with a new platform in a really good place.”
96%
increase in average
session duration
290%
increase in
goal conversion
530k
unique users
per month
The result
Working entirely remotely, we workshopped the requirements, revamped the brand, and most importantly, served up a site that's deliciously seamless for both user and creator.
![Person making pastry](https://s3-eu-west-1.amazonaws.com/kyan-2015/shared/work/baking-mad/BM-Result@730.jpg)