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LW Theatres By Kyan

LW Theatres

A show-stopping web presence

Andrew Lloyd Webber and his team had begun the restoration of the West End’s much loved The Lane Theatre. This beautiful new destination needed a high end luxury website which would showcase all that they had to offer.

LW Theatres homepage

The problem

The Lane was transforming from a theatre to a new all-day destination. The website needed to show off the versatile space, from afternoon tea rooms, to cafés and even a cocktail bar.

LW Theatres website displayed on mobile devices
Ushers outside The Lane
Frozen stage performance

The solution

Considering the numerous new user journeys that the new website would accommodate, the information architecture, usability and accessibility needed to be streamlined and best-in-class.

Our component-based approach to design alongside a headless CMS by Contenful made the website easy to update for content editors. The back-end has been built using React, Next,js and Netlify for hosting.

Strategy

  • Design Sprint workshops
  • Brand strategy

Design

  • Product design
  • Design Systems
  • UI, UX & Information Architecture

Engineering

  • Website & Mobile development
  • CMS development
  • Technical solution planning
The Lane site screenshots

Our favourite moment

A welcome moment of positive feedback from the Lloyd Webber family themselves, which came at the perfect time as we worked through some last minute client changes.

“Madeleine Lloyd Webber has said she loves it! I don't want to downplay what a huge win that feedback is from the highest level. We are all absolutely thrilled!”
Nicki McIntyre, Senior Digital Marketing Manager, LW Theatres
The Lane site on a mobile device

6MS

page load time
First input delay (FID)

2

years of socially
distanced work

0

seconds downtime
since launch, July 2021

The result

The premium and luxury feel of the new website is the perfect double-act alongside it’s quick and responsive build. The result is an online destination that reflects the updated venue in all its glory.

thelane.co.uk

Cocktail and theatre mezzanine