A show-stopping web presence

More than a night at the theatre

After a full restoration, The Lane was set to become the crown jewel of the LW Theatres family. And it was changing. No longer just a theatre, it was becoming an all-day destination, with three restaurants, a cocktail bar, afternoon tea, tours and plenty of places to eat, drink and meet.

The website had to show all of that off. It needed to feel regal, in step with the restoration, and capture the architecture and history of the building, not just list what's on. And it had to work for everyone, from first-time theatregoers to older visitors and disabled users booking tickets.

Setting the stage

Kyan's job was to take the new brand online and turn it into a rich, experiential website, with colours, type and imagery that feel as grand as the building itself.

We designed it in modules so the site could grow with the venue. A component-based design system and a Contentful CMS put the LW Theatres team in control, and it's their content that makes the site so special. Under the hood it's a lean React and Next.js build hosted on Netlify, with ticket booking built into the journeys.

Curtain up

The new site went live in July 2021, after two years of socially distanced work. It's fast, with a 6ms first input delay, and it hasn't had a second of downtime since launch.

Most of all, it feels like The Lane. A premium, luxurious site paired with a quick, responsive build. The perfect double act, and an online destination that shows off the restored venue in all its glory.

And it got the seal of approval from the very top, with glowing feedback from the Lloyd Webber family themselves.