Wella
A cutting edge application for hair salons
Wella were seeking a design partner to bring to life their innovative Barcode Scanning Application - an app conceived exclusively for Wella's professional customers looking to restock their products.
The problem
Salons were required to order new stock online or by phone. Wella's new concept would allow them to simply scan the products that they're running low on via a simple and easy-to-use application.
The solution
Following the discovery phase, which included a problem framing workshop and design sprint, we conducted a thorough analysis of competitors and other successful businesses in the field. The goal was to create a product that prioritised user experience and streamlined user journeys in response to Wella's brief.
To achieve this, we developed the design system alongside the product itself. By utilising Figma to build the product, we were able to gather direct feedback from the Wella team until we were ready to progress into the development stage.
Strategy
- Problem framing workshops
- Design sprints
Design
- Design system
- Product design
- UI design
- UX & information architecture
- Prototyping
Our favourite moment
By their own admission, our client has shown nervousness around working with agencies as they've been let down in the past. We were delighted to hear that we exceeded their expectations.
“Wella has been so impressed with the professionalism, efficiency and standard of work we've produced in just one week, without any compromise.”
2000+
salons able to
access the app
2
Kyan workshops
99
screens designed
The result
The final application not only allowed salon owners to order new products, but also kept them up to date with new releases, promotions, and the ability to view and manage their professional Wella account.
